In the film, Chick Hicks is the perennial runner-up in the Piston Cup. He has spent most of his career in the shadow of The King and also has to contend with up-and-coming young star Lightning McQueen. In the first race, The King and Lightning finish tied with Chick for first in both the race and the Piston Cup, leading to a one-race playoff to determine the champion. Chick, like Lightning, hopes to win so he can take over The King's spot with sponsor Dinoco and during Lightning's sojourn in Radiator Springs, Chick is able to rally support from many of Lightning's supporters. During the scene before the "big race" Chick is seen on the scren with his crew, fans, and the Miata twins, Mia and Tia. Later at the final race, Chick knocks The King out of the race, determined to at least not finish behind him again. Lightning brakes just short of the finish line, allowing Chick to win the race and the championship. Despite winning the race, Chick is not treated as a hero, but is booed and jeered at by the media and the fans. Chick flees, saying, "This is the start of the Chick era!" He is also denied the Dinoco sponsorship, which is offered to Lightning instead, although he declines for loyalty reasons.